Marketing Solar Smarter: Jacob Lundy on ROI-Driven Strategy for Clean Energy Companies

Send us a Text to Watts Up Solar Podcast!

In this episode of the Watts Up Solar Podcast, host Emmitt Muckles chats with Jacob Lundy, founder of Marketergy, a marketing firm specializing in clean energy and climate tech. With over a decade of experience and $5 million saved in ad spend for clients, Jacob dives into smart marketing tactics that actually convert.

They unpack the differences in strategy for developers, EPCs, OEMs, and consultants, and explore how tools like LinkedIn, Meta, and account-based marketing (ABM) can be optimized for real-world solar growth. Jacob also discusses how to build thought leadership, why sales and marketing should collaborate, and how small businesses can use practical, budget-friendly hacks to grow their reach.

Whether you're a startup solar installer or a billion-dollar energy firm, this episode is packed with actionable advice for marketing in today’s clean energy space.

🔗 Learn more about Jacob at https://www.marketergy.agency
🎥 Watch the full interview on YouTube:https://youtu.be/G9PPKvfq9q4
🎧 Subscribe to Watts Up Solar Podcast for weekly solar insights

Our Sponsor for this Episode is S.E. Power Consulting
S. E. Power Consulting offers Fractional Training Leadership—meaning you get expert-level training support when you need it, without the cost of a full-time hire.
Whether you’re scaling up or just getting organized, we help you train smarter, not harder.
Visit SEPowerConsulting.com to learn more.
S.E. Power Consulting—Fractional training. Full-time results.