#58 - Gloom And Bloom: Saving Water Via Emotional Engagement

Head of Behavioural Science at Ipsos, Colin Strong, joins Mike, Karen & Ana to discuss CCW's fascinating 'Gloom and Bloom' research which explored how individuals respond to various emotional triggers in the context of water conservation.

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Timestamps

0:00 - Introduction and hellos 

3:40 - Colin joins the show

5:00 - The importance of behaviour change

8:31 - What was the brief behind the research? 

11:20 - What material were participants shown? 

13:47 - Is there a clear winner in terms of approaches that work best?

17:11 - The strength of community messaging 

22:00 - Virality in messaging 

24:22 - Finding ways to present effectively to the public 

28:50 - Timing and the psychology of social activism 

32:15 - Colin’s personal water use 

37:03 - Final thoughts and farewell 

Show notes

Gloom and Bloom - CCW