#28 - Save Every Drop

Mike & Karen are joined by SW Water's Chief Customer and Digital Officer, Laura Flowerdew, for an extensive discussion of the innovative campaigns that the organisation are running to help people use less water.

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TIMESTAMPS

0:00 - Introduction and hellos

5:22 - Laura joins the show

6:31 - Explaining the ’Stop The Drop’ campaign

10:22 - The overall reach of the campaign

15:02 - The progression from ‘Stop The Drop’ to ‘Save Every Drop’

20:22 - Communication strategy concepts

23:20 - The importance of generating resources and future Desalination work 

27:00 - Working with the Environment Agency to optimise output

29:00 - Getting out reassurance messages to the consumer

34:00 - The importance of innovative campaigning

36:10 - Mike & Karen wrap up the show and recollect

SHOWNOTES 

'Stop The Drop'

'Save Every Drop'