Cracker Barrel Goes Woke… and Broke
- Author
- Radio America
- Published
- Fri 22 Aug 2025
- Episode Link
- https://www.spreaker.com/episode/cracker-barrel-goes-woke-and-broke--67483878
LISTEN and SUBSCRIBE on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/watchdog-on-wall-street-with-chris-markowski/id570687608
Spotify: https://open.spotify.com/show/2PtgPvJvqc2gkpGIkNMR5i
WATCH and SUBSCRIBE on:
https://www.youtube.com/@WatchdogOnWallstreet/featured
Cracker Barrel just went “woke” with a new logo, new décor, and maybe even a new menu… and their stock tanked. But here’s the truth: the brand was already in trouble. Foot traffic is down, their customer base is aging, and the pandemic knocked them sideways.
In this episode of Watchdog on Wall Street:
Apple Podcasts: https://podcasts.apple.com/us/podcast/watchdog-on-wall-street-with-chris-markowski/id570687608
Spotify: https://open.spotify.com/show/2PtgPvJvqc2gkpGIkNMR5i
WATCH and SUBSCRIBE on:
https://www.youtube.com/@WatchdogOnWallstreet/featured
Cracker Barrel just went “woke” with a new logo, new décor, and maybe even a new menu… and their stock tanked. But here’s the truth: the brand was already in trouble. Foot traffic is down, their customer base is aging, and the pandemic knocked them sideways.
In this episode of Watchdog on Wall Street:
- Why the logo change won’t save Cracker Barrel
- The real reason customers aren’t coming back
- Why this isn’t Bud Light—it’s worse
- What brands should do instead of chasing cheap PR stunts
