Don’t Fit In: Gavin Armstrong, Lucky Iron Fish Enterprise | Waste No Potential

Ever seen a fish in a suit? They don’t fit in — but you sure do notice them.

Gavin Armstrong spent university trying to “fit in”. He thought getting a suit-&-tie job in finance was the secret to success — and a way to inflict retribution on his high school bullies. But Armstrong’s career path hit a snag: he was miserable.

It took an unexpected and eye-opening trip to Botswana to change his perspective towards his goals. Being a fish-out-of-water made him realize trying to fit in wasn’t working out.

Witnessing abject poverty first-hand inspired Armstrong to channel his passion for business in a less selfish direction. Today, as founder and CEO of Lucky Iron Fish Enterprise, Armstrong has become a leader in providing accessible tools to battle global malnutrition, proving that not fitting in can truly change the world.

In this episode, we also hear from Zoran Krunic, Customer Success Architect at Traction on Demand, and Aikido Sansei who explains how his approach to the competitive nature of life begins with the mantra “the biggest victory is the one over one’s self.”

These two introspective journeys intertwine to prove it is when we don’t fit in that we are best able to envision our true potential.