Waste No Potential
Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
- Update frequency
- every 13 days
- Average duration
- 28 minutes
- Episodes
- 13
- Years Active
- 2021 - 2022
The End is Always the Beginning: Dan Mangan, Singer-songwriter and side door | Waste No Potential
On his journey through the music industry, Dan Mangan has experienced his fair share of metaphorical doors close in his face. Instead of seeing this in a negative light, he decided to build his own d…
Perfect Enough: Ken Davenport, Broadway Executive Producer | Waste No Potential
“Sometimes the difference between the unfinished painting and the finished painting is as simple as finding the right frame.” — Rick Rubin
A plumber knows when a job is complete. Water turns on. Water…
Cultivate the Habit of Good: Mark Brand, The Better Life Foundation | Waste No Potential
When you have nothing, you appreciate everything.
Mark Brand would know. He had everything going for him: successful careers as a DJ and chef, a home, a loving partner. He was living the dream. But wh…
Learn the Way of the Ladybug: Rahaf Harfoush, Digital Anthropologist | Waste No Potential
Hustle. Rise and grind. Fake it till you make it. Today’s work culture believes the only way to get ahead is to put your nose to the grindstone and maximize the hours in the day. The harder you work,…
Speak Up: Nakuset, The Native Women's Shelter of Montreal | Waste No Potential
Nakuset, Executive Director of the Native Women’s Shelter of Montreal, has seen how the stuffy rooms of institutions and officials perpetuate a cycle that discludes the voices of marginalized groups.…
Lead From Behind: Sabino Marquez | Waste No Potential
James Bond has nothing on Sabino Marquez. The latter is stealth. Covert. Marquez works in the shadows. And he intimately understands the minds of the world’s most potentially dangerous criminals: hac…
Two Ways Forward: Chris Wilson, The Master Plan & Cuttlefish | Waste No Potential
Incredible is a word that’s used so often it can lose its meaning. But in the case of our guest, Chris Wilson, his impossible-to-believe story offers insight into the power of resilience, understandi…
Collect Scars: Lilian Umurungi-Jung, Mumgry | Waste No Potential
Scars. We all have them. But do we see them as reminders of mistakes or marks of progress? At Waste No Potential, we are infinitely curious how people push their limits to find out what they are trul…
Don’t Fit In: Gavin Armstrong, Lucky Iron Fish Enterprise | Waste No Potential
Ever seen a fish in a suit? They don’t fit in — but you sure do notice them.
Gavin Armstrong spent university trying to “fit in”. He thought getting a suit-&-tie job in finance was the secret to succe…
A.B.O (Always Be Optimizing): Nir Eyal, NirAndFar.com | Waste No Potential
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable," Nir Eyal is fascinated with how companies get us ‘hooked’ on their products and services. From the endless scroll on social me…
Be Four Forever: Kristina Libby, Hypergiant | Waste No Potential
Kristina Libby is acting like a 4-year old — and she couldn’t be happier about it. In a world where we often convince ourselves we can’t do certain things, Libby is giving herself permission to follo…
Save Screws: Derrick Emsley, tentree | Waste No Potential
Greg Malpass saves screws. Why? As a successful CEO, he knows every screw, idea, code snippet, or passion has the potential to be useful, it’s just a matter of having it when you need it.
Entrepreneu…
Trailer: Welcome to Waste No Potential
Waste No Potential is all about the not-so-secret stories of success. Find out how certain people saw opportunities when others didn’t -- and how pinpointing and maximizing potential is most often th…