897: ACTION SATURDAY (find your unique differentiators w/ Heidi Hattendorf)
- Author
- Brian Lofrumento
- Published
- Sat 27 Jul 2024
- Episode Link
- None
Discover how to harness your unique strengths and stand out in today's noisy digital world with expert insights from Heidi Hattendorf, our featured guest in Episode 894. With 25 years of marketing expertise ranging from Fortune 50 giants to nimble startups, Heidi returns to share actionable strategies on how to articulate your unique value proposition. Learn to identify your key differentiators, understand the problems you can solve for your clients, and leverage your personal style to make a lasting impact.
This Action Saturday episode is a must-listen for entrepreneurs and business leaders looking to propel their ventures forward. Heidi breaks down her approach into three essential steps: defining your strengths, understanding your clients' needs, and showcasing your unique approach. Get practical tips on how to gather input from your team and customers, and why your leadership traits can set you apart. Tune in to cut through the noise, connect with your audience, and build a marketing strategy that highlights what makes you and your business truly unique.
ABOUT HEIDI
Heidi Hattendorf is a renowned marketing executive turned entrepreneur, leveraging over 25 years of experience and expertise leading Marketing and GTM teams in SaaS and tech in Vice President/CMO roles. She has driven significant revenue growth and EBITDA for brands ranging from Fortune 50 companies to medium-sized SaaS to agile startups. Heidi's experience includes a decade of global leadership based in Europe. A sought-after speaker and innovator, Heidi holds two patents and has been recognized with multiple awards in marketing and business leadership. As a certified business coach, she also provides companies with personalized guidance, leading to improved profitability and scalable growth. Heidi is based in South Florida with clients spanning the globe, benefiting from her comprehensive expertise and dedication to their success.
LINKS & RESOURCES
