1099: The FRUSTRATING SECRET to success that we MUST confront in our businesses!

In this honest and reflective Solo Sunday, Brian opens up about one of the most frustrating realizations every entrepreneur faces: being great at what you do isn't enough. Inspired by his early days building a web design business, Brian shares how a local competitor dominated the market—not because of better skills, but because of stronger perception. This episode is a wake-up call to stop just being good and start intentionally shaping how others see you. If you’ve ever felt unseen, undervalued, or overlooked, this conversation will change the way you think about marketing, sales, and impact forever.

🧠 What You’ll Learn:

• Why being good at what you do isn’t enough to win in business
• How to shift from frustration to action when you feel unseen
• What “perception is reality” really means—and why it matters
• How confirmation bias shapes your audience’s beliefs about you
• The secret to playing (and winning) the perception game
• Practical ways to shape the narrative around your brand

🧩 Featured Concepts:

•  🧠 Perception Is Reality: It's not about being the best—it's about being perceived as the best.
•  🔍 Confirmation Bias: People look for evidence that fits the story they already believe about you.
•  🚪 Reputation Precedes Results: Your market decides your value before you even show up.
•  🎯 Intentional Identity: Craft the perception you want people to hold about you.

💭 Favorite Quotes:

"It doesn't matter how good you are. It matters how good people think you are." – Brian Lofrumento

"Perception is reality—and the market moves based on perception, not skill." – Brian Lofrumento

"Stop waiting to be discovered. Start being intentional about how you're perceived." – Brian Lofrumento

✅ Take Action:

• Reflect on your current brand presence: What do people assume about you?
• Start actively shaping your public perception through testimonials, PR, and storytelling.
• Remember: It’s not just about being good—it’s about looking good while being great.

🎧 Listen & Subscribe:
This is exactly why we’re here seven days a week. Hit that Subscribe button and never face this journey alone.