1093: Mastering sales through "Emotional Insight Questioning" and guiding people to SELF DISCOVERY w/ Zach Sabin
- Author
- Brian Lofrumento
- Published
- Mon 21 Apr 2025
- Episode Link
- https://www.thewantrepreneurshow.com/zach-sabin
Zach Sabin, the mastermind behind Ignite Agency Training, joins us to share his extraordinary transformation from top sales agent to a leader in sales excellence. Discover how Zach’s journey, fueled by the competitive spirit of his college athlete days and his passion for teaching, led him to redefine sales as an act of service. His story is a testament to the power of betting on oneself and taking bold leaps of faith, as he now channels his insights into a virtual training system designed to empower insurance agents worldwide.
Unlock the secrets to effective sales with Zach as we explore the art of questioning to facilitate customer self-discovery. Through the innovative technique of "emotional insight questioning," Zach reveals how empathetic listening and strategic questions can uncover the emotional drivers of decision-making. By prioritizing the customer's needs and fostering a trust-based relationship, sales professionals can guide clients toward informed choices, ensuring their best interests are always at heart.
Immerse yourself in the core strategies for successful sales training, as Zach emphasizes the significance of practice, accountability, and a genuine interest in people. He dismantles the myth that only extroverts excel in sales, highlighting that dedication and a coachable attitude are key. Drawing parallels between podcasting and sales training, Zach shares invaluable advice on the commitment required to truly thrive in any endeavor.
ABOUT ZACH
Zach Sabin is a master trainer and leader with over 15 years in the insurance and financial services industry. Known for transforming agents into top producers, he’s trained thousands to achieve breakthrough results. Starting as a sales agent, Zach built one of Michigan’s top-ranked agencies before moving into leadership, where he led his territory to #1 in the market and a national top-30 ranking. With CLU®, ChFC®, and RCIP® designations, Zach specializes in building scalable businesses, high-performing teams, and a culture of excellence.
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