How Alex Cooper made millions, leveraging early virality into a multimedia empire

Love it or loathe it, Call Her Daddy is one of the most successful podcasts in the world. And its host, Alex Cooper, has become a media mogul in her own right. In this solo deep dive, I break down exactly how she did it.

From its chaotic beginnings as a barstool-branded, sex-positive comedy show to a $60M exclusive Spotify deal and a $125M expansion with SiriusXM, this episode unpacks the full evolution of Call Her Daddy.

We’ll look at how Alex Cooper built a loyal audience by being unapologetically herself, why her pivot to celebrity interviews was a masterstroke in brand longevity, and what her rise can teach the rest of us about podcasting, storytelling, and scale.

If you’re a podcaster, content creator, or brand builder, there are serious lessons in here for you.

Wanna go deeper?

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