Frances Cook on making money, gaining trust and retaining IP

In this episode, I chat with Frances Cook about why she left NZME and Cooking The Books, the lessons she's learned, and how she now makes more money as a full-time, independent podcaster.

She opens up about her rise as a thought leader in the personal finance space, her journey into podcasting, and the importance of building and maintaining the trust of her audience.

Frances emphasises the need for quality content, continuous learning, and maintaining ownership of her work. She also provides insights into monetisation strategies and the significance of vetting sponsors to align with her values. 

In this episode, you’ll learn:

• The importance of building trust with your audience through authenticity and transparency
• How the quality of your content is more important than the quantity of it
• How to learn, grow, and stay on your toes in an ever-evolving industry
• What to consider if you're thinking of joining a podcast network
• Pros and cons of independent podcasting vs joining a network
• How to build a relationship with your audience (and why that's important)
• How to choose sponsors that align with your values and audience needs
• How to make money through your podcast and turn it into a full-time job

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

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