Permission to Succeed: Moving Beyond Affirmations to Afformations
- Author
- Douglas James Cottrell PhD
- Published
- Sun 01 Oct 2023
- Episode Link
- None
Noah St. John's journey from poverty to becoming a transformational success coach began in the small, wealthy town of Kennebunkport, Maine—where his family struggled at "the bottom of a dirt road in a drafty, unfinished house." This stark contrast between wealth and poverty sparked a lifelong quest to understand how to bridge that gap.
After years of studying every self-help book he could find and still feeling stuck, Noah reached his darkest moment at age 25 when he contemplated suicide. The turning point came in April 1997 during what he now calls "the shower that changed everything." In that moment of clarity, he realized why traditional affirmations fail for so many people—they create internal contradiction when we make statements we don't believe.
His breakthrough "Afformations" method flips this approach completely. Rather than making statements like "I am rich" while your brain responds "no, I'm not," Noah discovered the power of asking empowering questions like "Why am I so rich?" This simple shift prompts your brain to automatically search for answers, planting seeds of possibility instead of reinforcement of lack.
This insight forms the foundation of Noah's revolutionary approach to success, distinguishing between what he calls the "inner game" (mindset, beliefs, permission to succeed) and the "outer game" (strategies, marketing, systems). While most coaching focuses exclusively on outer tactics, Noah reveals that 95% of the $3 billion his clients have added in revenue came from mastering their inner game first.
Through compelling client stories—like the CEO who broke through a four-year income ceiling to grow from 7 figures to $20 million in less than two years—Noah demonstrates how this integrated approach creates extraordinary results. His system-driven (rather than personality-driven) methodology has attracted clients who previously worked with many well-known gurus but remained stuck until implementing Noah's methods.
Ready to get past your own income ceiling? Visit BreakthroughWithNoah.com to learn about Noah's 12-Week Breakthrough program where he helps people make more in 12 weeks than they did in the previous 12 months while actually winning back their time.
