VINCENT VERSHER of Pure Marketing Group discusses effective music industry marketing 101 with April Sims and Poetry Man.
"PURE Marketing Group (http://www.pmgroupllc.com) specializes in brand development and artist management through the integrated use of advertising, public relations, graphic design, electronic communications, and merchandising. PMG boasts many long-term relationships in the corporate, technology, sports, food/beverage, and entertainment industries.
PMG was launched to conceive or broker strategic promotions, events or other integral components to a marketing plan of distinctive entrainment properties, on a national, regional or local basis.
Our objective is to leverage our strategically grounded consumer marketing orientation to create for the client, truly customized partnerships that address brand positioning, sales objectives, or artist development, while incorporating unique assets of the entertainment property.
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APRIL SIMS
http://www.wearegreaterthani.com
http://www.twitter.com/aprilsims
http://www.myspace.com/april_sims
http://www.facebook.com/aprilsimsphotography