NiCE & Cognigy: The AI arms race in CX has begun

The AI arms race in customer experience just got serious. We’re joined by industry legends Nerys Corfield (Injection Consulting), Jon Arnold (J Arnold & Associates), and Henry Iversen (boost.ai) to unpack one of the biggest AI moves in recent memory: NiCE’s $955M acquisition of Cognigy.

We break down what this deal means for the future of AI-first contact centres, the fate of best-in-class point solutions, and the broader shift toward an AI-led customer experience strategy. From questions of market consolidation and vendor lock-in to the culture clash between product-led innovation and marketing muscle, we share some real, unscripted insights into the implications of the acquisition for enterprises, vendors, and buyers alike.

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Show notes

Follow the episode guests on LinkedIn:

Nerys Corfield - Director, Injection Consulting

Henry Iversen - CCO & Co-Founder, boost.ai

Jon Arnold - Principal, J Arnold & Associates

Kane Simms on LinkedIn

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