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Vrain Waves: Teaching Conversations with Minds Shaping Education
Teach Like an Advertiser with Dr. Lindsay Portnoy
Teach Like an Advertiser with Dr. Lindsay Portnoy
Author
Lindsay Portnoy, Ben Kalb, Becky Peters
Published
Mon 18 Nov 2019
Episode Link
http://www.vrainwaves.com
Teaching & Advertising (01:30)
Episode 5 w/ Pirate Dave
Rosie the Riveter
/
Uncle Sam
This Girl Can
(02:28)
Sport England
Missy Elliot, Get Ur Freak On
Authenticity over perfection (05:05)
Dove Real Beauty campaign
Commercial with sketch artist
Zaretta Hammond's book,
Culturally Responsive Teaching and the Brain
(07:26)
Selective Vulnerability as a
trust-maker
Growing a Fan Base (08:28)
Clif bars
Google Certified Innovators
Apple Distinguished Educators
Dr. Chris Emdin
(09:53)
TED talk
Cogens
For White Folks Who Teach in the 'Hood (and for the rest of y'all too)
Dr. Lindsay Portnoy - start of interview (14:24)
Psychographics
(15:00)
"Will your spreadsheets remember you in ten years?"
New York City Teaching Fellows
What educators can learn from marketing and psychographics (16:34)
Dr. Portnoy's
dissertation
(17:29)
Piaget
(18:04)
Types of questions that kids were asking were largely dependent on the content itself
Slow trajectory of growth disproves ages & stages
Interdisciplinary nature of design (20:20)
Define learning (21:28)
Symptoms v. Root Cause (23:24)
Formative assessment (24:45)
Empathy = taking perspective (25:42)
Epistemology (26:57)
Andrea Henkel
,
Quest to Learn
AI & the future of learning (30:06)
Research is formalized curiosity (32:09)
Zora Neale Hurston
Design & formative assessment are iterative (33:20)
Effort versus Impact matrix
HEARTS = Home, Educational Experience, Activities they engage in outside the classroom, Reasons for Learning, Transformative life experiences, Special Attributes
Killer snails,
cone snails
/ pain management properties (39:21)
Killer snails
, the edtech company (39:44)
Contact Info for Dr. Linsday Portnoy:
@Lportnoy
,
lindsayportnoy.com
,
[email protected]
(43:10)
Take aways (43:38)
John Spencer
video on
divergent & convergent
thinking
Long May They Run
Phish podcast with Trey talking about practice
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