Heritage Meets Haircare: Blending Tradition And Innovation with Erim Kaur

Interview with Erim Kaur:

Erim Kaur is the founder of the hair and beard care brand ByErim and a beauty influencer. Erim’s career did not start in the haircare industry. Early in her professional life, Erim worked as a social media consultant for various companies. It wasn’t until she founded ByErim that her professional work with hair started. 

Erim lost her mother at just eight years old to cancer. This life experience and the absence of such a prominent figure in Erim’s life is what perpetuated her love for hair. Since then, Erim has looked at hair as a way of preserving the beauty and significance of her mother’s hair while holding family traditions close to her heart. Her mother was not the only female figure in her life who cared about hair. Erim’s journey began with her Dhadi or grandmother. She was a woman of tradition, with a treasure trove of magical remedies passed down through generations. Erim’s relationship with her grandmother is where she learned to create the formulas that would soon be used in her own hair products. 

It took Erim fifteen years to create the perfect formula but today she is the owner of this luxury hair care brand built on the foundation of love, loss, and a deeply personal journey. ByErim features a variety of hair and beard products, including oils, scrubs, and accessories. On top of her successful business, Erim also uses her social media pages to form online connections. She views herself as an older sister for those who grew up without a mum or sisters. Erim’s career has taken off both on social media and behind the scenes. In 2022 she won the Natwest & Telegraph's #1 Female Entrepreneur to Watch award.

Links:

• https://www.byerim.com
• https://www.linkedin.com/in/erimkaur/ 
• https://www.instagram.com/erim/

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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.

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