CEO of Radiant Health Institute, Dez Stephens, has been training new coaches for more than 10 years. She is a humanitarian, a multi-passionista and is consistently moved to empower others through her work. In this episode, Dez discusses the need for ethical practice in the online coaching space, how traditional marketing isn’t the best way and simple but profound way to empower yourself in your coaching practice and in your life.
In this episode we chat about:
And so much more!
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Timestamps:
(02:10) How Dez’s desire to help others lead her first to non-profit and then into coaching.
(03:37) “Accidental activism” and Dez’s work as a humanitarian film maker and executive producer “End of the Line - The Women of Standing Rock”.
(05:29) How the film birthed the TV show of coaches at work in the real world.
(06:30) Multi-passionista, and why you shouldn’t criticize yourself for wanting to do many things. (audiogram)
(09:15) Switching from business coaching to coach training and learning from other’s mistakes (audiogram)
(11:31) Why Dez uses “metallic marketing” to attract intentional, no pressure sales.
(12:48) Why interest free payment plans are levelling the playing field for new coaches
(16:39) Holding your boundaries as a coach and humanitarian, how free sessions can be a symptom of lacking in self-like.
(19:00) Why saying “no” is a one word sentence.
(22:10) How to find the right percentage of time in giving to others out of joy not obligation.
(24:10) Dez’s trip to Honduras inspired her to train women to make their own money.
(27:13) How Dez overcame the suspicion in Honduras to offer coaching scholarships.
(31:14) Why credentials are important to avoid harm in the coaching industry, coaching legislation is coming and why it’s for the best!
(38:20) What to look for in a life coaching program and what to avoid!
(44:10) Why the coaching industry being lucrative means room for being generous inside of your practice.
(46:27) How to ensure your generosity is coming from the right place.