Ep. 27: Harnessing Your Personal Brand - Work, Community & Beyond with Tracy Borreson

Does your life truly align to your values? Or do you feel censored in the workplace, in your relationship or in your community? In today’s episode, Tracy Borreson, brand identity coach, shares how you can identify if you have found comfort in fitting in rather than being authentically you and steps to bring you back into alignment.

Tracy shares how to identify your core personal brand values, what to do when your “awareness avalanche” begins and huge permission to do you, be you and create the change you want to see in the world. 

In this episode we chat about:

- Why you need to practice being yourself

- Understanding shifting values throughout your life

- How community is essential for leaning into your core values

- How being yourself can be scary and uncomfortable

And so much more!

Connect with Tracy: 

https://www.linkedin.com/in/brandsthatspeak/

https://www.facebook.com/YourBusinessPeeps/

Continue the conversation by joining my private Facebook group “I am Becoming…” here: http://www.facebook.com/groups/befearlesswithpaula

Connect with me on Instagram: https://www.instagram.com/be__fearless_with_paula/ Connect with me on LinkedIn: https://www.linkedin.com/in/befearlesswithpaula/

Don’t forget to rate and review The Confidence Sessions and please subscribe if you like what you heard! https://www.thecourageblueprint.com/podcast

(2:13) Tracy’s transformational moment of leaving the corporate world.

(4:26) Being comfortable with being censored and how to recognize it!

(6:17) Why pay attention to when the feelings of “I wouldn’t do that” and how that is showing your personal brand.

(7:07) The “awareness avalanche” of finally listening to your voice.

(7:48) Realizing the inequities and censorship and what to do about it, where to begin with values work.

(7:58) Looking for signs of your personal brand and 2 places to experience sneak peeks.

(10:11) Your top 5 personal brand values.

(12:30) How leaning into joy and stepping away from frustration can be uncomfortable and scary. 

(13:20) Practicing living your core values, and what it’s not the norm. 

(15:09) Why having people around you to support you practicing being yourself is imperative. 

(18:03) How dress codes and middle school rules can lead children away from their personal values.

(23:02) How small moments can change your values.

(23:45)  Tracy’s shift in how she spent her time after giving birth to her son. 

(26:49) Permission slips you have to hear!

(29:56) Why community is paramount to becoming who you are. 

(35:27) Where to connect with Tracey on LinkedIn and Facebook.