The evolving relationship between SEO and B2B

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is being leveraged to deliver value. Shaun emphasizes that successful B2B companies will differentiate themselves through innovative AI applications rather than simply using the technology, with value delivery becoming the primary metric for content effectiveness.

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