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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

 I Hear Everything

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

Technology Marketing Business
Update frequency
every day
Average duration
17 minutes
Episodes
1630
Years Active
2018 - 2025
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Machine trust and retrieval-based search transformation

Machine trust and retrieval-based search transformation

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective fr…
00:57:21  |   Mon 08 Sep 2025
Game plan for convincing technical leadership to invest more in customer data integrations

Game plan for convincing technical leadership to invest more in customer data integrations

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technic…
00:04:24  |   Sat 06 Sep 2025
One word that describes the relationship between customer data and marketing campaign success

One word that describes the relationship between customer data and marketing campaign success

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from t…
00:04:15  |   Fri 05 Sep 2025
Invest in better data integration vs advanced content personalization

Invest in better data integration vs advanced content personalization

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources a…
00:03:43  |   Thu 04 Sep 2025
One major shift in data-driven marketing campaigns in five years

One major shift in data-driven marketing campaigns in five years

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth dema…
00:03:55  |   Wed 03 Sep 2025
Will first-party customer data become the most valuable marketing asset by 2025?

Will first-party customer data become the most valuable marketing asset by 2025?

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can ca…
00:04:27  |   Tue 02 Sep 2025
Building marketing campaigns from customer relationship data

Building marketing campaigns from customer relationship data

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for …
00:31:22  |   Mon 01 Sep 2025
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy

Game plan for balancing AEO, SEO, and GEO in your 2026 strategy

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients t…
00:03:31  |   Sat 30 Aug 2025
One word that describes the current state of SEO integration

One word that describes the current state of SEO integration

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining …
00:02:58  |   Fri 29 Aug 2025
Focusing on optimizing for voice search vs visual search if you have limited resources

Focusing on optimizing for voice search vs visual search if you have limited resources

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual se…
00:02:46  |   Thu 28 Aug 2025
The evolving relationship between AEO and traditional SEO

The evolving relationship between AEO and traditional SEO

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring…
00:02:36  |   Wed 27 Aug 2025
AI Mode will eventually replace traditional search as the primary search experience?

AI Mode will eventually replace traditional search as the primary search experience?

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based o…
00:02:26  |   Tue 26 Aug 2025
The AEO, SEO & GEO Debate

The AEO, SEO & GEO Debate

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise…
00:32:23  |   Mon 25 Aug 2025
Integration of SEO and CRO departments into a single

Integration of SEO and CRO departments into a single "search experience" team

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation sugg…
00:03:48  |   Sat 23 Aug 2025
Game plan for balancing automated content creation with maintaining E-E-A-T signals

Game plan for balancing automated content creation with maintaining E-E-A-T signals

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and trustworthiness above automation efficie…
00:03:43  |   Fri 22 Aug 2025
Invest more resources in optimizing for traditional search or non search channels to show up in AI?

Invest more resources in optimizing for traditional search or non search channels to show up in AI?

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He exp…
00:02:16  |   Thu 21 Aug 2025
The evolving relationship between SEO and B2B

The evolving relationship between SEO and B2B

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focu…
00:02:42  |   Wed 20 Aug 2025
AI-generated content will become indistinguishable from human content in search results?

AI-generated content will become indistinguishable from human content in search results?

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indisti…
00:02:15  |   Tue 19 Aug 2025
The fusion of SEO & CRO with AI/LLMs

The fusion of SEO & CRO with AI/LLMs

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automat…
00:38:02  |   Mon 18 Aug 2025
Your publisher's plan for visibility with direct AI answers?

Your publisher's plan for visibility with direct AI answers?

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplac…
00:02:01  |   Sat 16 Aug 2025
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