Hersh Shefrin: Understanding Human Behavior to Make Better Decisions

Hersh Shefrin is a pioneer of the field behavioral finance, which, as the name suggests, integrates principles of human behavior like emotion and self-control into financial and economic models. Dr. Shefrin serves as the Mario Belotti Chair in the Department of Finance at Santa Clara University's Leavey School of Business, and he has worked at Santa Clara for 40 years. Dr. Shefrin has written several books including “Behavioral Risk Management” in 2015 about how financial disasters and mistakes almost always have behavioral roots. He has written textbooks and dozens of articles, he contributes to Forbes, and he has his own Wikipedia page.

In this conversation, Dr. Shefrin tells the story of how he got interested in behavioral economics, and this story involves the most famous psychologists of the 20th century. We also zoom in on personal decision-making tactics, how to think about self-control, and tips for young people on investing in volatile times.

Website: https://www.voicesofsantaclara.com/hersh-shefrin

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