093: The Courage to Find Your Freedom

In today's episode, we discuss attracting and retaining customers, clients, and employees, boosting our business and profits, and achieving our dreams. We explore:

- How doing business with kindness gets us more publicity and creates win-win situations for all

- What Public Relations is and how to create messages that will capture the media's attention

- The problem in today's world with publicity and how to get a return on investment from PR

- The secret sauce formula for creating a great media script and what a media script is used for

- The biggest mistake that most people make with their PR and the best way to get results

- What the "ooh-aah factor" is and how to use it to build trust and connections with people

- Why writing a book can be instrumental in establishing credibility and being successful

- The key factors that help find the right employees and keep them happy and productive

- How to recruit passionate, productive employees who contribute to a positive work culture

- Establishing an attractive and sustainable business culture in order to retain the right talent

- Why investing in employees raises their performance and strengthens their commitment

Visit: https://voicesofcourage.us/