Rediscovering the Customer in B2B Marketing
- Author
- Chetan Bhatt
- Published
- Fri 21 Mar 2025
- Episode Link
- https://share.transistor.fm/s/699ea440
Fortune 500 marketing consultant Alan Hale reveals why B2B marketing has lost its way – and how to fix it. Drawing from 45 years of research and consulting experience as President of Coinsight Marketing Group, Alan exposes the crucial mistakes companies make and shares his proven framework for putting customers back at the centre of B2B strategy.
