Mapping the B2B customer journey properly - with Alan Hale

The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions

That's nonsense

Yes it's complex

And yes, you won't know it all

But you don't need to

Strategy leans on key insights. It creates clarity

If you know what you're looking for, you can figure clarity out

That's what this article is about

Alan Hale president of Consight Marketing Group, LLC shares in detail 

- Key buyer journey facts
- How to find them and 
- How they map to strategic decisions

It also includes very clear examples of how these decisions have driven growth in his consulting projects

It's fascinating - enjoy!