VOC True North
Ever wonder why some start-ups skyrocket while others crash and burn? The secret lies at the intersection of Marketing, Product, and a deep obsession with your Customer. In this podcast, we'll explore how successful teams don't just understand their customers—they live, breathe, eat, and sweat their every need. Join us for actionable strategies that transform customer insights into growth. Your start-up's next breakthrough might be just one episode away.
- Update frequency
- every 10 days
- Average duration
- 45 minutes
- Episodes
- 8
- Years Active
- 2025
How to use AI in Customer Insights Research
Paul Schydlo, Computer Vision PhD and Founder at Jaide, a customer research AI deep dives into what makes AI and people fundamentally different and the right way to collaborate for best results.
#1 on Search Rankings in 90 days
Sam Dunning, founder of Breaking B2B, runs us through how he gets Saas websites to #1 on search engine with a streamlined and direct approach to SEO.
Saas Go-to-market with AI in 2025
Lindsay Kelly, VP of Marketing at Sonar shares concrete examples and results of strategies executed with AI tools to drive Go-to-market.
Head of Marketing vs Senior SEO
Josh Shulman, Head of Marketing at N.Rich and Rowan Collins, Independent consultant and ex-Head of SEO at Mzuri Group debate how SEO should be applied and measured in 2025.
Mapping the B2B customer journey properly - with Alan Hale
The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions
That's nonsense
Yes it's complex
And yes, you won't know it all
But you don't need to
Strategy leans on key in…
Uncovering Customer Insights: A process for Startups
Customer Insights are the bedrock of Marketing and Product Strategy.
It's how you know who your customers are, what they need, why and how they are making choices.
Data might tell you what choices th…
Segmentation for Customer Centric Growth
We wade deep into strategic waters and resurface with actionable steps of how to create a meaningful customer segmentation that drives growth - with Alan Hale, a 45-year veteran market researcher fo…
Rediscovering the Customer in B2B Marketing
Fortune 500 marketing consultant Alan Hale reveals why B2B marketing has lost its way – and how to fix it. Drawing from 45 years of research and consulting experience as President of Coinsight Market…