Marketing Lessons From $100m In Revenue Ft. Elliot Botterill [EP 001]

In this episode of Visionary Voices, I sit down with Elliot, the owner of Botters Growth Agency. Elliot hares his journey of starting and growing his agency and the strategies he’s used to generate upwards of $100m in revenue for his clients!

Connect with me on LinkedIn: https://www.linkedin.com/in/aqil-jannaty/

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Chapters

00:00 Starting Botters Growth Agency
03:09 Challenges of Growing the Business
09:28 Frameworks for Business Growth
13:44 Importance of Ideal Customer Profile
24:11 Building a List as an Asset
25:07 The Importance of Landing Pages
25:36 The Importance of Landing Pages
26:33 Advancements in Ad Platforms
27:55 The Role of Landing Pages in Automated Advertising
28:26 Framework for Building Landing Pages
29:48 The Significance of Above-the-Fold Content
30:45 Building Systems for Lead Conversion
31:43 The Importance of Backend CRM
32:37 The Power of Data in Decision Making
34:35 Implementing AI in Advertising
36:31 Exploring AI Video and Voice
38:21 The Importance of Quality Prompts in AI
40:48 Building a Strong Team and Culture
48:00 Lessons for Success