The Streaming Giant You Don't Know (Yet)

Streaming isn’t just for your sofa anymore. In the debut episode of Visionary, Georgina Godwin speaks with John Smolen, Senior VP at Atmosphere—a platform quietly becoming the world’s largest streaming service for businesses. Forget prestige dramas and pricey subscriptions. Atmosphere delivers short, silent, looping content tailored for spaces like bars, salons and gyms—places where traditional TV just doesn’t work. “TV was never designed for businesses,” says Smolen. “We built Atmosphere to fix that.”

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