A masterclass in meaningful marketing

What does it really mean to communicate well in the age of distraction, algorithms, and AI-generated everything? And why does good communication — the kind that cuts through the noise and truly resonates — feel more essential than ever? Georgina Godwin is joined by Professor Amanda Broderick, an eminent social scientist and global expert in marketing psychology and strategic communications. Together, they explore the deeper meaning of influence — from the philosophical roots of persuasion to the digital complexities reshaping how we speak, sell, and connect.

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