Why I "Bounce" After Seeing Your "About" Page
- Author
- David Oaks
- Published
- Mon 07 Mar 2022
- Episode Link
- None
The "bounce rate" is the percentage of visitors to a website who leave after viewing only one page. In other words, most of your potential donors "bounce" after seeing your poor “About Us" page.
Why do most "About" pages have such high bounce rates? BECAUSE THEY ARE LONG AND BORING AS DISHWATER.
Most "About" pages are hard to digest because they don't include your story. Your story on your "About" page is the content that will stay in a reader's head long after they have moved on. Did you catch the key phrase there?
In this episode, learn how your story is the context that gives power to your content.
Delzer Eye Care's "Our Team" page
South Georgia House of Hope
Marley Sinclaire's 'About Us' page
My story on my website:
Geoff Kullman's website
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