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What Happened BEFORE Donors Gave Their Million Dollar Gift May Surprise You!

Author
David Oaks
Published
Sun 01 May 2022
Episode Link
None

STOP FUNDRAISING ALONE! CLICK HERE TO LEARN ABOUT JOINING THE MINOR TOUCHES TO MAJOR IMPACT FUNDRAISING ACCELERATOR.

Today's Episode:
Harvard University has 254 million-dollar-donors. Long before they gave their million, most of these donors did one thing. They gave a "test gift" of $100 or less!

Studies tell us that most first-time donors never give a second gift.

BUT, IF you can get them to give a second gift, the odds of their joining you in your mission with a third, fourth, and fifth, or million dollar gift SIGNIFICANTLY INCREASE.

Five Takeaways:

#1: Major donors will often test your mission, your systems, and you.
#2: A first-time gift is a prime indication of a donor's readiness to engage in relationship with your organization. 
#3: Failing to engage a first-time donor when giving their first gift can instigate any number of unintended messages
#4: Ignoring first-time gifts can demonstrate a culture of mediocrity. 
#5: Most pastors do not connect this extraordinary decision with the just as extraordinary spiritual opportunity.

Refuse to remain naive about the power of great 'thank-you's. Get my gift, "Getting That Elusive Second Gift By Writing Better Thank You's" and start down the path to getting your organization the money it needs!

 

CLICK HERE TO DOWNLOAD "GETTING THAT ELUSIVE SECOND GIFT BY WRITING BETTER THANK YOU'S" 

Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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