Turkeys, Triggers & Fundraising!
- Author
- David Oaks
- Published
- Wed 30 Mar 2022
- Episode Link
- None
Many things that fundraisers do unknowingly trigger good and bad responses in potential donors. It pays to learn as many of these unknown triggers as we can. What we don't know can hurt us!
What are some of these triggers?
Trigger #1: The Colors In Your Collateral
All colors don't go together. There are some colors you should NEVER use together. When you don't use the right colors and color combinations, you trigger a response in your potential donors.
Trigger #2 Fonts
Different fonts have been proven to have astonishing effects on human psychology, with some powerful fonts even able to alter the taste of food or make people angry to the point of social revolution (Read more here).
Like colors, there are some fonts that you NEVER use together.
Need some help navigating the color and font jungle? For those of you who don't have a style guide for your organization, I have created a class; Style Guide Made Simple. In the class, I walk you through how to choose matching fonts and colors and make your style guide.
Stop confusing your potential donors, get a style guide for your organization, say thank you, and tell stories all the way to the bank!
David
P.S. Check out my class Style Guide Made Simple. For the next seven days, I have discounted the class by $50. After that, it goes back to its original $99 price.
Get David's book Visionary Fundraising at Amazon.
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00
You can connect with David at www.davidoaks.net
