The Difference In Mission & Vision & Why It Matters

People get so confused when it comes to what is "vision" and what is "mission."

 They struggle to remember the difference between a mission statement and a vision statement.

It doesn’t matter what you call it, you just need a clear statement of what it is that your organization does. Every day, what do you do? What do you provide? 

Getting clear on what you do helps you get clear on what you aim to accomplish.

What you do is not visionary, and alone, will not get you all the money you need. But, it is important.  When potential donors hear your compelling vision statement (what you want to achieve), they will want to know how that vision might come to pass. 

This concise statement clearly describing what you do serves as tangible proof that you have a plan for achieving/accomplishing your vision. Your well-thought-out mission statement seals the deal and puts donors in a check-writing mood. 

Without an engaging mission statement, you will come across as a foolish dreamer with no capacity to make your vision happen.

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You can connect with David at www.davidoaks.net

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