Storytelling: Always Start With A Problem

How do you get people to listen to the stories about life-change at your nonprofit? 
TELL STORIES THAT START WITH THE PROBLEM!
Want to get someone's attention?  Start with a problem.

The structure of a story:
1.  Normal
2.  Explosion
3.  New Normal

Always start your story at #2, the explosion. 
Great storytellers know that starting with the problem grabs people's attention.
Then, after telling the problem, you can go back and tell #1, Normal.

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A newsletter that highlights a story that starts with a problem.

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©2020 WorldStage Development - David Oaks

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