Stop Asking Donors To Help You Help Others

What will you learn in this episode?

Asking donors to help you do something doesn't make them active participants in what you are doing. When you are doing all the work, it doesn't highlight their potential impact.

Attracting new prospective donors, getting that elusive second gift, and improving donor relationships come when you show your supporters exactly how their gifts impact and help your mission.

Fundraising gold nugget: Showcasing your donor's potential impact is totally different from showcasing your organization's impact.


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