Six Ways To Say Thank-You To First-Time Donors

Studies tell us that 80-90% of first-time donors never give a second gift.

This means that 8 out of 10 new donors to your nonprofit this year will not be a donor next year.

This is an amazing thing..

What can we do about it?  Here's an answer:  When someone gives to your organization for the first time, MAKE A BIG DEAL OUT OF IT.  Make sure you get that second gift.  IF you get that second gift, the likelihood that you will keep that donor is greatly increased. 

Here are the six steps:

1. They should immediately receive an automated personalized email from a person at your organization.
2. They should receive a personal thank-you phone call ASAP.
3. They should receive a Welcome packet.
4. They should receive thank-you's from your board.
5. They should be added to the "Annual First-Time Donor" celebration at the end of the year.
6. Their one-year giving anniversary should be celebrated

FREE RESOURCE:  Cheat Sheet For Writing Better Thank-You's
It is my gift to you:  MAKE A BIG DEAL OUT OF FIRST-TIME DONORS!

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You can connect with David at www.davidoaks.net

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