The "father" of fundraising, Adrian Sargeant says the biggest reason organizations don't say thank-you well is "the difficulty in convincing them to invest in thank-you's." THEY DON'T THINK IT’S THAT IMPORTANT.
Why does an excellently said "thank-you" mean so much? Lisa Sargent says: "A well-done thank-you forges an instant connection. It tells your donors, loud and clear: 'You matter to us...and your gift makes a difference."
Cheat Sheet For Writing Better Thank-You's
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