Is That A Fly On Your Head? What You Don’t Know About EOY Fundraising Can Hurt You!

Is That A Fly On Your Head? Nonprofit Fundraising and The End Of The Year

Is it possible that you can have a fly on your head and not know it? If you watched any television this week or tuned in to any social media, you can say a definite YES!  (Don’t know what I am talking about? CLICK HERE.

For nonprofits, the end of year is THE most lucrative time for fundraising.  

DIRECT MAIL IS STILL THE BIGGEST SOURCE AND DRIVER OF DONATIONS AND DONORS. 

According to the DMA’s Response Rate Report, direct mail has a 37 percent higher response rate than email.

ACCORDING TO MOBILE CAUSE:  Donors are three times more likely to give online in response to a direct mail appeal than an email.

Three types of people will receive your direct mail: (Alyssa Pacheco)

1. The 10 Second Club - THE biggest group.  They will look at your piece of printed mail and walk it to the trash can.  They will give your piece of mail about 10 seconds.  
2. The Skimmers - The second largest group.  This group actually looks at your printed mail while they walk it to the trash can! They will give your collateral less than a minute.
3. The Readers - A very few people!  These people will actually take the time to read your mail.  They will scan the headlines and actually follow through and read your copy!

The key:  Design your printed collateral to be read at a glance in less than a minute.

To help you see the power of story in action, I have prepared a special free download with a story-based newsletter. Get it for free today. FREE DOWNLOAD: STORY BASED NEWSLETTER EXAMPLE

Get David's book Visionary Fundraising at Amazon.

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You can connect with David at www.davidoaks.net

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