I See What You're Thinking: What Your Gift Array Is Saying To Your Donors

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Fundraising Freedom (for organizations)

Some insights about nonprofit gift arrays:

1. Your gift array "speaks" to donors in subtle and even subconscious ways.

2.  Good use of the gift array can result in significantly more donations to your cause.

Studies show that good use of the suggested giving amounts can increase giving significantly. 

3.  Bad use of the gift array can hurt you.

4.  High to low gift arrays have a negative effect on giving.

5.  The smallest suggested amount can cause donors who were going to give not to give.

Bottom line, people read into your gift array.  Make sure it is saying what you want it to say!

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You can connect with David at www.davidoaks.net

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