I Paid Over $15K To Learn Margin!
- Author
- David Oaks
- Published
- Sat 01 May 2021
- Episode Link
- None
After I left the pastorate and entered the marketplace, I knew I needed a great website. A good friend turned me on to Donald Miller. I found his podcast, started from day one and took notes. The cost: My time.
In those days Miller and his always laughing associate JJ Peterson would critique someone's website on the show. I learned a lot but still felt unsure about how to build my own website. So, when he published his book Building A Storybrand I quickly bought it. The cost: $17.99
I had listened to dozens of Building A Storybrand podcasts AND took fastidious notes, AND studied the book, but I still lacked the confidence to build my own website. So...when Donald Miller offered an online experience to learn the Storybrand framework for $299, I jumped at the chance!
Call me a slow learner but even then, I still lacked the confidence that I needed to make a great website! So, when Miller offered the opportunity to come to Nashville for two days and be personally guided by he and his team for $2,000 I jumped at the chance!
THEN... After signing up for the in-person experience, I learned that for another $13,000 I could spend the week with Donald Miller, JJ Peterson, Koula Callahan and the Storybrand team learning the Storybrand framework.
You know what happened don't you? I whipped out my credit card, and jumped at the chance!!!
That was the beginning of a great relationship with Donald Miller and his team as a Storybrand Certified Guide.
Can I tell you one of the main things I learned that nonprofit leaders and missionaries need to hear?
Great promotional collateral intentionally includes a lot of margin, saying more with less.
...saying more with less.
There is a revolution going on now in marketing and promotion and nonprofit leaders and missionaries should scramble to understand it.
Big business has learned that consumers are attracted to "less is more." The early adopters who have caught on are selling more and edging out their competition.
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