How Obama & Churchill Used Snap, Crackle, Pop To Stop Being Ignored

For thousands of years, the number three has been imbued with a mystique, a power that has seen it placed at the center of rules governing effective communication within all aspects of culture. From rhetoric to religion, mastery of the rule of three is the key to power. 

 Rule Of Three Agency

 As a visionary storyteller, there is a “rule” that grew out of ancient storytelling tradition called the rule of three that you should be familiar with. Over centuries of time, ancient storytellers learned that there was power in stories, characters, and events when told in groups of three.

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