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EOY Fundraising: A Story Based Direct Mail Appeal

Author
David Oaks
Published
Fri 16 Oct 2020
Episode Link
None

Sponsored By:  

Fundraising Freedom Academy

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You maximize your year-end fundraising with an old fashioned, printed, story-based, direct mail appeal.

What is a story-based appeal?
  It is an appeal written around the story of one of your constituents who needs your help.  This story talks about the obstacles your constituent faces and how your donor can alleviate these obstacles.  

A story based appeal is written around someone who needs your help.  

Stories teach us, inspire us and call us to action.  

Great story-based appeal letters:

1.  ARE DONOR-CENTERED

2.  EMBRACE CONFLICT

3. CLEARLY DEFINE THE IMPACT

4.  IS UNFINISHED OR UNSOLVED

5. IS ABOUT ONE PERSON

6.  IS MAILED IN A #10 BUSINESS ENVELOPE

FREE DOWNLOAD: In order to help you grasp the concept of story-based appeals, I am offering you an example that I just made for a client.  IT IS FREE.  DOWNLOAD HERE.  

Check out Fundraising Freedom Academy HERE

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Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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