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Donors Don't Give Because Your Problem Is Big; They Give Because Your Problem Is Solvable!

Jeff Brooks coined the phrase fundcrushing. He defines it as "the evil cousin of fundraising."

DONORS DON'T GIVE TO YOUR MISSION BECAUSE IT IS BIG.

DONORS GIVE TO YOUR MISSION BECAUSE IT IS SOLVABLE.

A major key to fundraising is allowing the donor to make a difference with their gift. 

A key to great fundraising is giving the donor the opportunity to make a difference.  

A key to great newsletters is showing donors their impact. 

• Answer the question, what will $25 buy? 
• What will $100 pay for? 
• What does it cost to reach one of our constituents for a day? 
  • For a week? 
  • For a month or year? 
• What does it cost to save one animal? 
• What does it cost to preserve one acre of rainforest? 
• What does it cost to buy one uniform? 
• What does one hour or one week, or one month of counseling cost?

 $4 will buy one meal for a homeless person. I CAN FIX THAT!

$156 can provide six weekly 12-Step meetings and personal coaching for one man for six months. I CAN FIX THAT!

$25 can provide one day's housing for a person in addiction recovery. I CAN FIX THAT!

Defining what $25 does makes the $100 donor and $1,000 donor understand she has done something significant.

Remember, donors don't give to your mission because it is big. They give because your problem  is solvable. 

Does your organization break down the power of donor gifts to help them understand the potential  impact? 

Is that reflected on your website giving page? Is that communicated in your appeals? 

Nowhere is this problem more evident than in nonprofit website giving pages. Studies show that 60% of the donors who come to your giving page don’t leave a gift. Fundraisers leave a LOT of money on the table here.

Great giving pages show donors a problem they can solve. 

To help you see the power of some tremendous nonprofit giving pages, I have put together a collection of 10 Great Giving Pages that show donor impact. Free to you, I hope it helps you see the point of this message.

Free Download Now: 10 great Giving Pages

Want more resources? Stop describing your problem as big and start describing it as solvable!

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