Dec 30: DON'T TAKE YOUR FOOT OFF THE GAS!
- Author
- David Oaks
- Published
- Thu 30 Dec 2021
- Episode Link
- None
Today is December 30. Yesterday I helped you craft an email that you sent out. I have already heard from a number of you that did what I taught you, and the money has indeed been rolling in!
I repeat what I have been saying. Many fundraisers think it is all over now. After December 25 they believe that their fundraising is done for the year. So, they shut down the office, the staff gets the week off, no one answers the phone, and the next thing on the agenda is week one of 2022!
GREAT FUNDRAISERS KNOW THAT NOTHING COULD BE FURTHER FROM THE TRUTH. Nonprofit fundraisers who mop up here at the end of the year extend their holiday hours to benefit their donors; they don't shorten them.
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