Dec 28: DON'T TAKE YOUR FOOT OFF THE GAS!
- Author
- David Oaks
- Published
- Tue 28 Dec 2021
- Episode Link
- None
We are now in THE most lucrative week of the year, cruising toward THE most lucrative day of the year: December 31.
For those fundraisers who know how to take advantage of it, DECEMBER 31 IS THE MOST LUCRATIVE DAY OF THE YEAR!
Today is December 28. Yesterday I helped you craft an email that you sent out. I have already heard from a number of you that did what I taught you, and the money has indeed been rolling in!
I am SO happy for you. You are now receiving thousands of dollars that you would not have received but for your having followed my leadership yesterday.
I repeat what I said yesterday. I am amazed at the fundraisers who think it is all over now. They believe that all of their fundraising is done for the year. So, they shut down the office, the staff gets the week off, no one answers the phone, and the next thing on the agenda is week one of 2022!
GREAT FUNDRAISERS KNOW THAT NOTHING COULD BE FURTHER FROM THE TRUTH. There is one day in this last week of the year that has proven year, after year, after year to be THE MOST LUCRATIVE DAY OF THE YEAR FOR FUNDRAISING. This one day brings in more money than ANY OTHER DAY OF THE YEAR. What day is it? THE LAST DAY OF THE YEAR, DECEMBER 31ST.
In yesterday's show, I helped you craft an email. Those of you who sent it out, following my directions, are reaping the rewards! Good for you!
What I want you to do today is to resend that same email. But only resend it to the people in your list who didn't open it the previous day. If you use a CRM like Bloomerang or even MailChimp, you can resend that same email only to the people who didn't open it.
Take that email, change a few things about it, to keep internet spamming filters from thinking that it is the same message sent yesterday.
CLICK HERE TO ACCESS THE SAMPLE EMAILS
Interested in working with David in the 2022 Fundraising Accelerator Coaching group? Fill out an interest form and chat with David:
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