I am amazed at the fundraisers who think that after Christmas it is all over. They believe that all of their fundraising is done for the year. So, they shut down the office, the staff gets the week off, no one answers the phone, and the next thing on the agenda is week one of 2022!
GREAT FUNDRAISERS KNOW THAT NOTHING COULD BE FURTHER FROM THE TRUTH. There is one day in this last week of the year that has proven year, after year, after year to be THE MOST LUCRATIVE DAY OF THE YEAR FOR FUNDRAISING. This one day brings in more money than ANY OTHER DAY OF THE YEAR.
What day is it? THE LAST DAY OF THE YEAR, DECEMBER 31ST.
Use today's show to craft an email to your donors AND GET YOUR MONEY!
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