Our guest today is Chris Encarnacion, one of the best direct-response video editors. Hundreds of millions of dollars generated from the videos he's produced and edited speak for his level of commitment and expertise. Starting with a company called SixPackShortcuts, Chris made a real breakthrough in the world of direct-response advertising on YouTube. Since then, he has produced countless video sales letters that resulted in an eight-figure plus success. In today's episode, he will share amazing insights for anyone interested in video marketing, and based on years of experience, he will talk about the power of editing and how it can make a massive difference.
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Get in touch with the host, VidTao Co-Founder Ian Nagy, here:
Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/
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Find Chris Encarnacion here:
Chris [[at]] vsladz.com
Instagram: @ichrisjay
Skype: live:chris.ampro
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Listen to the podcast to hear all the details:
* (42:24) Training new editors
* (53:15) Working on long-from videos
* (54:28) Reading the data
* (59:51) One of the biggest mistakes
* (01:01:44) The first 30 seconds
* (01:15:34) Copy and video: a happy partnership
* (01:28:25) Back to basics
* (01:34:39) Learning from success
* (01:40:55) On roadblocks and how to overcome them
And much, much more...