The Third-Person Pitch: How Julian Penn Closed a Dream Client Without Saying a Word About Himself

What if your best pitch didn’t include you at all?

In this episode of The Velvet Rope Playbook, we break down the masterful move made by Julian Penn—an elite consultant who landed a dream client without ever talking about his background, credentials, or experience. Instead, he let someone else do the talking. The result? Instant credibility, trust, and a signed deal.

You'll discover:

• The psychology behind the "third-person pitch" and why it works so well with affluent clients
• How to engineer moments where others sell you without you saying a word
• Why silence and positioning often beat self-promotion
• How this strategy elevates you into "must-have" territory

This isn't theory—it’s a real-world tactic used by people who play at the highest levels of influence and persuasion.

Want to learn how to use stories like this to sell without selling?

My newest book shows you how to leverage narrative, intrigue, and social dynamics to attract high-end clients effortlessly. If you're tired of pushing your services and want to pull people in like a magnet—this is your playbook.

👉 Grab your copy here and start turning your stories into sales.

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