1. EachPod

The Subtle Science of the Upsell

Author
Mark Satterfield
Published
Tue 11 Feb 2025
Episode Link
https://velvet-rope-playbook.captivate.fm

In this episode, we step into the high-stakes world of luxury sales with Declan “Dial-In” Davies, a private aviation broker who has mastered the art of the upsell—not by pushing harder, but by making clients feel they deserve the best. With a Rolodex filled with billionaires and commissions that rival Wall Street’s top earners, Declan reveals how the true secret to premium sales isn’t about selling more—it’s about elevating the client’s self-perception.

What You’ll Learn in This Episode:

✅ Why the best upsells aren’t about adding extras but reinforcing exclusivity

✅ How to position upgrades as the natural choice for affluent clients

✅ The psychology behind making high-net-worth buyers feel like they deserve luxury

✅ When to push and when to pull back—mastering the timing of an upsell

✅ Real-world strategies from a broker who sells private jets to the ultra-wealthy

Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint 

Share to: