The Status Decoy

In this episode of The Velvet Rope Playbook, we explore a part of high-end client psychology that rarely gets discussed—but shows up everywhere behind the velvet curtain:

The test of discretion.

Affluent clients don’t just want excellent service.

They want to know if you’ll respect the room when no one’s watching.

They want to know if you can handle power without trying to harness it.

Today’s story introduces Isobel Vance, a luxury consultant in Palm Beach who works with billionaires, heirs, and public figures navigating old-money waters.

Her office?

Unlisted.

No signage.

Private elevator.

Everything about her brand whispers taste, privacy, and protection.

But one of her most important clients—the kind whose name you’d recognize instantly—nearly walked away before they ever worked together.

Why?

Because she didn’t recognize him.

And in his world?

That was the exact confirmation he needed.

Inside this episode, you’ll learn:

• Why discretion is more valuable than visibility in elite service markets
• How ultra-high-net-worth clients test your social awareness
• What it means to create a brand that whispers instead of shouts
• How to attract clients who value privacy—without losing presence
• The fine line between being approachable… and being accessible

🎁 Want to learn how to attract wealthy clients through subtlety, strategy, and high-status positioning?

Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

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