The Hidden Cost of Mass Market Appeal (And How to Escape It)

In this episode of The Velvet Rope Playbook, we’re exposing one of the most costly mistakes professionals make when trying to grow their business:

They chase visibility… and lose value.

Meet Trevor Madsen, an executive coach who did everything the marketing gurus told him to:

• Daily LinkedIn posts
• YouTube content
• Funnels, freebies, and calendar links
• Stock video ads featuring slow-motion power walks through airports

And it worked… kind of.

He got attention.

He got leads.

But he didn’t get leverage.

Trevor’s calendar was full—

But full of browsers, coupon-chasers, and “just curious” calls.

The clients he actually wanted—the discreet, powerful, high-net-worth professionals—weren’t coming through the funnel.

Because the funnel was built for everyone.

And when your brand speaks to everyone?

The people who matter the most stop listening.

Inside this episode, you’ll learn:

• Why mass-market appeal is poison for high-end positioning
• How broad messaging dilutes elite credibility
• The invisible line between “accessible” and “expendable”
• What Trevor did to reposition—and attract a different class of client
• How to shift from “look at me” energy to magnetize the right people

🎁 Want to attract elite clients without chasing, pandering, or sounding like a personal development commercial?

Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

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